Content Partner

Reach an Active Audience

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Increased Brand Awareness

As prospects and buyers search the web for answers to their questions and solutions for their problems, your brand continues to show up.

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Increased Brand Preference

Content marketing helps to further establish your brand as a thought leader in your industry, which strengthens relationships with buyers.

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Greater Reach At Lower Cost

It is not a short-term strategy, but over time, a library of great content will continue to reach more qualified leads and interested buyers.

About Content Partner

Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer. The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.

  • Staffing guidelines
  • Buyer persona/journey exercises
  • Content arc charts, ready to be filled in
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  • Editorial calendar templates
  • Promotion objectives and tactics
  • Key content metrics 
  • And more!

Creating a Content Marketing Strategy

An effective content marketing strategy is built on two pillars that you (hopefully) have already: A set of robust, strategic personas, and An understanding of your typical buyer’s journey. Each content asset should appeal to one (or two) personas at each stage of their buying journey, gently nudging them to the next stage.

Why its popular?

Social media is one of the primary vehicles for a content marketing campaign—especially the more entry-level, entertaining pieces.

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.

  • Use Keywords

    Identify your main keyword for the content, a few synonyms, and a few related keywords. Then make sure you’re actually using them in your content, headers, and page content. Do make sure those important words are present.

  • Earn Natural Links

    Links from spam sources can actually hurt your site with search engines. Build relationships with industry professionals who will share your content, and link to their primary resources in return. Links from high-quality websites will give yours a boost.

  • Media

    Include images and video (with descriptive titles and alt text) on blog posts and landing pages. They improve the user experience, which decreases bounce rates and improves your standing with Google.

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Location

UAE

Ras Al Khaimah Free Zone, Dubai, UAE

UK

450 Brook Drive Green Park, Reading United Kingdom RG26UU

INDIA

5th floor, Spectrum Tower, Mindspace Chincholi Bunder Road, Malad (West) Mumbai, MH 400064, Mumbai

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Phone

+97152878445